Lot 253 Lot of 1934 Post Toasties cereal box backs with Mickey Mouse and friends themed cutouts
(1934-1939) In 1934, at the height of the great depression, legendary marketer Herman “Kay” Kamen negotiated an unheard of 1 ½ million dollar deal with General Foods. The agreement gave the cereal producer the right to reproduce Disney characters on boxes of Post Toasties. Contained in this lot are several Post Toasties uncut cereal box backs with cutouts featuring Mickey Mouse and his friends.
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